![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_First.png)
Logo design and branding.
Spectrum Auto Studio is a high-end auto sales and car detailing business in Denver, Colorado. The business model is not a traditional car dealership, but a club for car enthusiasts. Nearly all customers come to the auto studio from social media platforms, car blogs, and the word-of-mouth. The brand identity needed to be modern, minimalist, sleek, and expensive.
We designed the logo as a unique combination of stylized letters SAS that are created by one continuous line with sharp endpoints representing motion and curves of a racetrack. The two letters S are opposite mirror image of each other, creating a balance in the composition. The curves of the letters S represent continuous waves on the top going to the left and on the bottom, going to the right that creates a sense of mechanical revolution and continuity. The small checkmark creates a counter form letter A and carries a meaning of a right choice and a job well done.
The main colors are black and red-orange (the color with the longest wavelength in the visible spectrum). The psychological meaning of the colors emphasizes energy, power, confidence, excitement, sophistication, and elegance.
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_Logo_construction.png)
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_04-copy-2-1.png)
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_04-copy-3-1.png)
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_04-1.png)
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_03-1.png)
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_05-1.png)
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_06-1.png)
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_07-1.png)
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_08-1.png)
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_09-1.png)
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_Pattern_black-1.png)
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_10-1.png)
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_12-1.png)
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_12-copy-1.png)
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_13-1.png)
![](https://xt3ch.com/wp-content/uploads/2024/04/SAS_14-1.png)