KLÜVO developed a category-defining innovation: the world’s first 3D dental camera — a wireless, AI-powered imaging device poised to change how dental professionals interact with diagnostic technology. Despite its breakthrough potential, the product initially lacked a visual identity that matched its premium functionality and visionary purpose. The client needed a brand system that felt modern, intelligent, and distinctly elevated beyond the traditional aesthetics of medical tech.

We created the name Klüvo — a short, techy word that subtly plays on clue (discovery) and clever (intelligence), with an umlaut that hints at Swiss/German precision. The name is distinctive, confident, and perfectly aligned with the product’s disruptive positioning.

Visually, we designed a minimalist, geometric identity that speaks to precision and sophistication. We selected a superb, high-tech typeface to emphasize the AI-driven nature of the product. The umlaut was used not just functionally, but as a focal design element — integrated with accent colors that carry throughout the brand system.

We also designed and built the website, creating a bold, product-forward platform that blends sleek editorial layouts with crisp interaction. Alongside the digital presence, we curated the photo and video production — ensuring that every frame reflected the product’s elegance, compact design, and high-tech edge.

The final identity positions Klüvo more like a luxury tech brand than a medical hardware startup. Two months after launch, Klüvo secured VC funding to scale production — a direct validation of the brand’s ability to resonate with investors, dentists, and suppliers alike.