Spectrum Auto Studio is a high-end auto sales and car detailing business in Denver, Colorado.

This combination of exclusive, foreign, and rare cars and lasting detailing (ceramic coating) created an opportunity to position the business as a unique club for car enthusiasts who have a special relationship with their vehicles. These are not simply machines - these are part of people's identity. They are a collection item, a prize that should be valued and respected. The strategy focused on bringing these people together - the enthusiasts who are passionate about classic and rare cars  and want to be in the right environment to explore, exchange, and share.

Nearly all customers come to the auto studio from social media platforms, car blogs, and the word-of-mouth. The social component is an the center of the brand.

It's not a car detailing business. It is not a dealership. It's an open club for enthusiasts to come together, share, and enjoy. And yes, it has class, prestige, and power!