Client: Meablex
Sector: Medical AI & Robotics
Engagement: Brand Strategy, Naming, Visual Identity
Meablex came to us at the earliest stage of its journey—with a groundbreaking prosthetic technology in development, but no compelling identity to attract investors or guide future growth. The product had promise, but the story behind it was unclear. The challenge was to create a brand foundation strong enough to secure funding and inspire confidence among investors, partners, and users alike—while reflecting both medical credibility and human warmth, helping stakeholders understand why Meablex matters.
Our Approach
We began by uncovering the core of the innovation: intelligent motion that adapts seamlessly to each user. From there, we built a strategic framework defining Meablex’s positioning, audience priorities, and competitive edge within the emerging field of medical robotics.
This strategy guided the creation of a full identity system—logo, color palette, typography, and messaging—designed to unite technological sophistication with empathy and empowerment. The result is a brand that balances human warmth with innovation, reflecting both the precision of robotics and the emotional impact of restored ability.
Results
1. Secured Seed VC Funding
A clear strategic narrative and investor-ready identity supported successful early-stage funding, helping Meablex articulate its long-term vision and innovation potential.
Deliverables: investor presentation, brand narrative, key messaging framework.
2. Clear Differentiation & Investor Confidence
A well-defined positioning and brand story established Meablex as a distinct voice in medical robotics—balancing advanced AI technology with empathy and adaptability.
Deliverables: brand platform, tone of voice, visual identity system.
3. Ready for Smooth GTM Execution
A cohesive identity system now drives marketing and GTM readiness, ensuring consistency across communications and early market touchpoints.
Deliverables: visual toolkit, website direction, and content foundations for launch.
