The client, a personal sleep coach based in Boston, wanted to elevate his business's professional image. He aimed for a brand reflecting his approach to treating sleep problems through holistic, non-medical therapy tailored to individuals. The challenge was to create a brand emphasizing services as a healthy alternative to the medical-disorder approach.

We developed a distinctive logo using the letters "cr" from "Coaching Revival," combining gentle curves to form a crescent and a stylized owl's eye, symbolizing calmness and relaxation. We also selected a palette of fonts and colors to create a consistent, recognizable brand presence. To enhance the client’s online presence and facilitate customer engagement, we designed a modern, user-friendly website that communicates the non-medical, individualized nature of the services. The website offers convenient calls to action along with options to learn more, contact, and make a purchase. It features a switch between day and night interfaces, creating a unique, user-controlled environment and a theme of transformation.