A private venture capital firm that invests in commercial real estate, specialty finance companies, cannabis industry, and healthcare businesses. The company started in 1996 in New York on 400 Madison Ave. Madison Ventures Plus is a group of dedicated, elite financial professionals that focus on institutional quality investments that they bring to the clients.

The challenge was to design an identity that will create a feeling of reliability, strength, and performance. MVP abbreviation is associated with most valuable player. Plus is a symbol that looks sharp and innovative next to Madison, reinforcing the main logo themes. We combined balanced letterforms "M", "V" and the "plus" sign to create a compelling visual identity that connotes a sense of force, progress, and innovation.